Having the right label for a product takes more than just knowing what information or details to include about the product. It is taken for granted items such as the product’s name, the ingredients list and suggested end use of the product are included on the label. Also, a what-not to do list might be useful. Being able to distinguish between different product label materials and finishes and knowing the right image resolutions that can work for you are also high priority. And whilst everyone can agree that your finished label should be striking and attract attention wherever it is placed, the only way you can do this is by making sure you know the technical details which come with designing a label as well.
Here is everything you need to know about product label materials, finishes, image resolutions, and more.
The product label materials
There are different product label materials from which you could choose, but the product’s final label’s design will be directly affected by the material you select. The material on which your label will be printed is referred to as the ‘substrate.’ The substrate can be single materials such as foils or films, release liners, paper, textile and so on or combinations.
When it comes to foils or films, these are thin and highly-flexible strips that are made of either metal or plastic. A release liner, meanwhile, is a material made from plastic or paper. This is a thin and filmy sheet that is then applied to the product during the manufacturing process. Textiles are flexible materials that consist of either artificial or natural fibres, such as thread or yarn whilst paper, as you may already know, consists of different kinds of fibresand can also be classified as lightweight or heavyweight, uncoated or coated, cardboard, or paperboard. Finally, parchment is another material which can be used for labeling. Made from animal skin that has been processed, allowing it to be used as a writing material, it can present an appearance of first class workmanship and product value.
The finishes can consist of three main types: foil blocking, spot UV, and embossing. Foil blocking is a metallic finish that is applied using a stamp (which is heated), whilst spot UV is a glossy-looking finish that is applied to certain areas or portions of the print. Embossing is a raised texture technique applied to the label material with the use of heat.
The image resolution
The final product label may also be affected by the quality of the images you choose, so make sure you opt for a high image resolution. The resolution basically refers to the actual amount of pixels in the image, so experts such as contract labelling specialists like Atwell Labellers often recommend a resolution of 300dpi minimum. If the image has a high resolution, your images will look sharper, but if the image has a low resolution, your image will look blurry or ‘pixelated.’
The techniques used for printing
There are also several techniques used for the printing of your labels, and these include 4-colour offset, digital, foil ink, and spot colour. The technique known as 4-colour offset is a full-colour technique often used for large-scale printing, whilst digital printing is ideal for smaller runs and shorter turnarounds. Foil ink is a unique process that makes use of metallic foil material instead of ink, and spot colour is colour that is produced by either a mixed or pure ink, which is usually printed in just one run.
Image attributed to Pixabay.com