Medical clinic client acquisition

Medical clinic client acquisition

How to Attract New Patients to Your Medical Practice


When it comes to medical clinic client acquisition, every practice has a different marketing approach. However, here are the best tried-and-tested methods for expanding awareness and reaching your target audience, so that they come to you for quality healthcare as and when they need it. Follow these tips and you’re sure to see an increase in patient visits!


  1. Word-of-mouth marketing is still one of the best ways to attract new patients


Make sure your current patients are happy with the service they’re receiving. If they are, they’ll be more likely to recommend you to their friends and family.


  1. Make sure your clinic is easy to find and has a welcoming atmosphere


Your clinic’s location and appearance play a big role in attracting new patients. If it’s hard to find or looks uninviting, potential clients are likely to go elsewhere. Invest in good signage and illustrate your location clearly on your website and social media pages (more on social media in a moment).


  1. Offer a variety of services to appeal to a wide range of patients


The more services you offer, the more likely you are to attract new patients. From general check-ups to more specialised treatments, make sure you’re catering to a wide range of needs. It might be worth considering hiring other specialists to expand your clinic’s offering and catering for a wider client base.


  1. Provide excellent customer service and go above and beyond for your clients


This one is crucial. If you want patients to keep coming back, you need to give them a reason to. Provide them with the best possible experience from the moment they walk in until the moment they leave. There’s no shortage of ways to improve your clinic’s ambience through choice of decor, so that even the “waiting room” experience reflects well on your practice.


  1. Use social media platforms like Facebook and Twitter to promote your clinic


Social media is a great way to reach potential patients who might not be aware of your clinic otherwise. Use it to post updates, special offers, and anything else that might pique their interest. Writing regular blogs helps to establish authority as a reputable clinic, and build trust with readers.


  1. Give out freebies or discounts to new patients


Everyone loves a freebie! Offering new patients discounts or freebies is a great way to show them what your clinic has to offer and encourage them to come back. A good loyalty marketing plan involves upfront incentives, elements of surprise and delight, and reciprocated loyalty.


By following these simple tips, you’re sure to see an increase in patient visits in no time!