Since the creation of the world wide web, companies have been vying for that #1 spot on Google. OK, so maybe this hasn’t been the case since the creation of the world wide web, but it has certainly become a thing within the past decade or so. This is because Google has been dubbed the #1 tool for consumers by marketing experts all over the world.
But now, ranking for the #1 spot isn’t enough. Now, the new focus is on creating a site that not only ranks high, but one that is also mobile-friendly. Since so many individuals are using their smartphones and tablets to browse the internet, you’re doing yourself a major disservice if mobile-friendliness isn’t on your list of priorities.
Even if your site delivers valuable, relevant, and interesting content, the reader is likely to move on if the webpage isn’t compatible with a small phone screen. Don’t be ashamed if you have no idea how to create a mobile-friendly website, it can be a daunting task at first. Lucky for you, leading SEO firm has come forth to offer up some valuable advice on the most important factors of mobile optimization.
Images and Video are More Important on Mobile
Nobody wants to scroll through an article on a mobile device, only to see a huge wall of text. Recent studies on the user experience have shown that this is a major turnoff for people. Greeting your website visitors with a wall of text and no images/videos is a sure-fire way to lose their attention, and lose it fast.
There is no exact science to the ideal placement of images or videos on the page, but it is a known fact that there must be some. Generally speaking, a solid strategy for mobile optimization is to include an image or video early on in the text. This has been proven to capture the attention of the reader early on. Because of this, he or she is more likely to stay on the page and browse around the site, leading to a higher overall search engine ranking.
Text Needs to Be Easy to Read
Have you ever clicked on a webpage, only to feel strain on your eyes? This is a big mistake, and one that is made fairly often. In order to make your website more mobile-friendly, it is important to remember that your web pages will be viewed form a small phone screen rather than a large laptop/desktop screen. So for Google’s sake, choose a font, color, and highlight that doesn’t strain the eyes.
Mobile Pages Need to Be Highly Interactive
This is true for any type of web page viewing, but interactivity is even more important for enhancing the mobile experience. Forbes says that “on traditional desktop sites, interactive buttons can be small, since users rely on a mouse to click them. But on mobile devices, these buttons need to be larger and easier to click with a clumsy finger.” You might want to hire a web developer for technical stuff like this.